I Had created two double page spreads with two different titles and headings and I asked my focus group of which one they preferred.The heading of the first one is long and goes across the two pages. My focus group said that this takes a lot longer to read because of it spreading over the two pages.
The second one has a short heading underneath the name of the artist. This is a lot easier to read, even if you are just glancing through the magazine and catch the heading to which you may want to read further.
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